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CALIFORNIA COSMETIC DERMATOLOGIST LAUNCHES A NEW ANTI-AGING SKIN CARE LINE
by Anonymous


CONTACT: Michele Brownstein
                                      510-430-9379

For Immediate Release

LOCAL COSMETIC DERMATOLOGIST LAUNCHES A NEW ANTI-AGING SKIN CARE LINE

Campbell, CA (April 24, 2003)--Dr. Rick Noodleman, medical director of Age Defying
Dermatology and creator of revercelŽ skin and body care products, recently launched revercel MD™, a new skin care line sold exclusively to physicians, at the American Academy of Dermatology meeting in San Francisco last month.

revercelMD™ is a clinical skin care line developed to address every patient’s anti-aging skin care needs. It is a custom -formulated line of cosmeceuticals, which contains physican-strength active ingredients such as alpha hydroxy acids, retinol, botanicals and anti-oxidants. reverceMD™ helps reverse the aging process and protect against further sun damage.

revercelMD™’s home care rejuvenation programs and post-cosmetic procedure packages compliments both medical and cosmetic dermatology services. The line will have a limited distribution, sold exclusively to physicians.

“I recommend using revercelMD™ to prepare my patient’s skin prior to a chemical peel or microdermabrasion. Prepping the skin enhances the healing process and the patient’s results. I also use it to maintain healthy, radiant skin following a face or laser neck lift,” said Noodleman.

Dr. Noodleman created revercelMD™ to offer physicians the latest advances in clinical skin care. “Many physicians who currently carry skin care products in their offices are not satisfied with them. They want to offer their patients an effective, easy-to-use product line. revercelMD™ meets this need. Moreover, the addition of topical skin care products to physician services is a great way to generate an added revenue stream,” stated Noodleman.. “revercelMD™’s advantage is that it is flexible, effective and can be customized for each patient’s skin. Many of the anti-aging lines currently available are overly complex in their use and confusing to the patient. We don’t want to fall into that trap. We don’t want to mirror what you see in department stores.”

revercelMD™ is one of the only lines to offer a 30% Vitamin C cream. Vitamin C is an anti-oxidant that neutralizes damaging free radicals and increases the efficacy of sunscreen. It helps repair the skin and prevent future damage.

For further information, contact Lori Christensen at revercelŽ LLC, 408.369.4241/1.888.TO.RENEW or visit www.revercel.com. revercelŽ LLC is located at 3803 South Bascom Ave, Campbell, CA 95008.

Media inquires via dMk Communications, 510.430.9379 or michel@dmkcomm.com.



About F. Richard Noodleman, M.D

Dr. Rick Noodleman is a board–certified dermatologist with a long-standing interest and specialized training in cosmetic dermatology. He is the medical director of Age Defying Dermatology, a nationally known cosmetic dermatology Medical Center in Campbell, California. Dr. Noodleman is the creator of revercelŽ, a new anti-aging clinical skin care product line. Dr. Noodleman received a B.A. from Harvard University and an M.D. from The University of Minnesota. He completed his residency at Stanford University School of Medicine and a dermatologic surgery fellowship at Duke University Medical Center. He has been featured in Vogue, Redbook, Allure, Asian Week, the San Jose Mercury-News, Valley Scene, Gentry, KNTV (NBC-11), KGO (ABC-7) with Dr. Dean Edell, and various radio talk shows.






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